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Principles of marketing chapter 9 quiz nov 07, 2014 marketing partha-protim-roy-niloy. A company must consider four special service characteristics when designing marketing programs: intangibility, inseparability, variability, and perishability (see figure 95. Chapter the product life cycle new product development is the development of original products, product improvements, product modifications and new brands. Principles of marketing - questions & answers - kotler / armstrong, chapter 9.
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